Exhibition Games Hire at The Birmingham Conference & Events Centre
When delegates enter an exhibition, most stands are asking for the same thing: attention.
Midlands Premier Events helps exhibitors earn it.
We provide exhibition games hire for The Birmingham Conference & Events Centre, with arcade machines, reaction challenges, competitive games and promotional attractions designed to give visitors a genuine reason to stop at your stand.
Instead of relying entirely on banners, brochures and sales pitches, you can put something in front of delegates that invites participation immediately.
Give Delegates Something to Beat
Scores are powerful.
The moment one visitor records a result, everyone else has a target. Suddenly a simple exhibition game becomes an ongoing competition that can run throughout the conference.
Our Batak Reaction Game is ideal for quick-fire challenges, while Basketball Arcade Hire provides an instantly recognisable scoring format.
Set a daily high score, offer a prize to the winner or pit departments and companies against one another. The attraction keeps working even while your team is already speaking with other visitors.
Arcade Games Make Brilliant Exhibition Icebreakers
Starting a conversation with a stranger at a conference can feel forced. Starting one after they've just lost a game is considerably easier.
Our Retro Arcade Machines bring recognisable gaming into the exhibition hall, while Guitar Hero Hire introduces something louder and more theatrical.
You can also create a dedicated gaming corner with Virtual Pinball or other machines from our wider exhibition entertainment range.
They're particularly effective during networking periods and conference breaks when delegates have a little more time to explore.
Fast Games for Fast-Moving Exhibition Traffic
Not everybody has ten minutes to spare.
At conference exhibitions, visitors may only have a short break between seminars or meetings, so some of the best attractions are games they can understand within seconds.
A quick reaction test, strength challenge or skill game can be attempted almost immediately before the visitor continues around the exhibition.
Take a look at our Exhibition Game & Snack Hire range for ideas suited to this type of short, high-volume interaction.
Turn Your Giveaway Into a Game
If you've brought promotional merchandise, samples or prizes to Birmingham, make people work for them.
Our Candy Claw Grabber can turn a conventional giveaway into an attraction in its own right.
Instead of visitors simply taking something from the desk, they have to play. Other delegates watch. Colleagues encourage them. Another person joins the queue.
You've changed a five-second interaction into an experience.
Use Different Games for Different Objectives
Exhibition games aren't interchangeable. The best option depends on what you're trying to achieve.
- For maximum visibility: choose games with obvious movement and competitive action.
- For lead generation: link entry into a challenge with your campaign or competition.
- For longer dwell time: arcade machines and multiplayer games work particularly well.
- For giveaways: use prize-based equipment such as claw machines.
- For networking: select casual games that two or more delegates can enjoy together.
Our team can help you choose equipment around the purpose of the stand rather than simply selecting whatever looks biggest.
Create a Mini Tournament on Your Stand
A conference lasting several hours gives you an opportunity to do more than offer one-off plays.
Run qualifying rounds during the day. Record the best results. Invite finalists back before the exhibition closes. Use prizes, branded merchandise or simple bragging rights to keep people checking the leaderboard.
For larger stands, several different games can operate together to create a mini challenge zone. Our Carnival Games Hire is another option for exhibitors looking to create multiple activities within one space.
Games First, Conversation Second
Good exhibition entertainment shouldn't get in the way of your sales team. It should make their job easier.
A visitor approaches because they want to play. They spend a couple of minutes on the stand. Your team asks how they're finding the event, talks about the challenge and then moves naturally into the business conversation.
That's very different from trying to interrupt somebody who was walking past with no intention of stopping.
Exhibition Games Hire in Central Birmingham
Midlands Premier Events is based in the Midlands and has supplied exhibitions, corporate events and major organisations throughout Birmingham and across the UK since 2010. Our previous event experience includes the NEC, the National Wedding Exhibition, BBC, universities, financial institutions and other major clients.
We regularly provide event equipment throughout Birmingham, Coventry, Solihull and the wider West Midlands, making us well placed for conferences and exhibitions at The Birmingham Conference & Events Centre.
Make Your BCEC Exhibition Stand More Playable
Delegates are going to see plenty of presentations, signage and sales material during the day. Give them something they can actually do.
Whether you want one compact reaction game, several arcade machines or a complete competitive area, Midlands Premier Events can help you put together an exhibition games package that suits your stand size, audience and objectives.
Contact Midlands Premier Events to discuss exhibition games hire for The Birmingham Conference & Events Centre and tell us what kind of competition you want to start.
FAQs for Exhibition Games at The Birmingham Conference & Events Centre
How can we make our BCEC stand interactive without making it feel like an amusement arcade?
Choose one activity with a clear purpose. A well-positioned skill or reaction game can provide an icebreaker without taking over the stand. For a professional conference audience, something like Grab a Light can create quick participation while leaving the rest of your space available for demonstrations, meetings and conversations.
You don't need lots of equipment. One good idea, properly integrated into the stand, can be much more effective than squeezing in as many attractions as possible.
Our conference has scheduled coffee and lunch breaks. Can the games cope with sudden queues?
This is worth considering when selecting the equipment. Conference exhibitions often have uneven footfall: the hall may be relatively quiet during a keynote and then become extremely busy within minutes.
For these circumstances, we'd favour challenges with short turns and simple rules. Visitors should be able to understand what's happening while watching the person ahead of them, reducing explanations and keeping the activity moving when a session releases a large number of delegates at once.
Could we use a sports game for a Birmingham exhibition campaign?
Certainly. Sport gives you an easy theme for competitions because scoring needs little explanation. Our Penalty Shoot Out Hire could form the basis of a football challenge, while other sports and arcade options allow you to choose something appropriate for the audience and available space.
It doesn't need to be a sports-industry exhibition either. A simple score challenge can work as an entertaining break from the more business-focused parts of the day.
What if we want people to compete head-to-head rather than individually?
Then build the activation around two-player interaction. Head-to-head games change the atmosphere because participants aren't merely trying to beat a number on a screen; they're playing against a colleague, customer or fellow delegate.
A Foosball Table is one option for this. You could run spontaneous matches throughout the exhibition or organise a simple knockout competition if your event programme gives people enough time.
Can we hire exhibition games for an evening event at BCEC as well as the daytime conference?
The entertainment doesn't necessarily have to finish when the exhibition closes. If your programme moves into networking, hospitality or an evening function, games can take on a different role.
During the exhibition they might be used to attract visitors to a particular space. Later, the same broader concept can become social entertainment, giving guests something to do between drinks, food and conversation. Skeeball Hire, for example, offers familiar arcade-style play without requiring a complicated tournament structure.
We're sponsoring part of a conference rather than exhibiting. Can games still be useful?
Yes. Exhibition games aren't limited to individual trade stands. Organisers and sponsors can use them in networking lounges, breakout areas, registration zones or other suitable parts of an event.
That opens up different possibilities. Rather than designing an attraction purely around lead generation, you might use it to provide an activity between sessions, support a sponsored competition or add entertainment to a delegate social area.
Could we have an old-school gaming theme?
Definitely, and it gives you a very different exhibition concept from the usual reaction-test setup. Our Retro Arcade Machine Hire can introduce recognisable games and nostalgia to the stand.
For the right audience, the conversation often starts before anybody plays. People recognise a game, compare favourites and inevitably somebody claims they were brilliant at it years ago. Then they have to prove it.
Can we hire exhibition equipment at BCEC if we're travelling into Birmingham from elsewhere?
Yes. Your own company doesn't need to be Birmingham-based. Midlands Premier Events can provide the event equipment locally while your exhibition team travels to the venue.
This can save exhibitors from transporting bulky entertainment equipment alongside graphics, literature, samples and everything else required for the stand. Our wider exhibition stand equipment range provides ideas if you're looking beyond games alone.
Is there anything we should tell you before choosing a game?
The stand dimensions are important, but they're only part of the picture. Useful information includes where the game will sit, how many visitors you're expecting, whether you're running a formal competition, the type of audience attending and what else needs to happen within the same space.
For example, a stand primarily intended for private sales conversations has different requirements from an open promotional space built around continuous visitor participation.
Can Midlands Premier Events provide several types of game for one BCEC exhibition?
Yes, subject to availability and the practical requirements of your exhibition space. For a larger footprint, different attractions can serve different types of visitor rather than duplicating the same experience.
You might combine an arcade game with a faster skill challenge, for instance. Browse our exhibition games and attractions to see how varied the options can be.
What happens if we're not sure which exhibition game to choose?
Start with the outcome rather than the product.
Tell us whether you want rapid participation, longer dwell time, head-to-head competition, a prize mechanic, networking entertainment or simply something unusual for delegates to do. Add your available space and expected audience, and that gives us a much more useful brief than simply asking for the biggest game available.
Send us your Birmingham Conference & Events Centre event details and we can discuss suitable options for the format you're planning.
Selected Exhibition Games for BCEC
A conference stand doesn't need a huge footprint to include something interactive. For events at The Birmingham Conference & Events Centre, we can supply games that work particularly well for quick challenges, colleague-versus-colleague competition and entertainment between conference sessions. Here are a few ideas from our range.
 Catch the Stick Watch, react and grab. Short attempts make this reaction challenge well suited to busy periods between conference sessions. |  Skeeball Bring a familiar arcade challenge onto the exhibition floor and give delegates a score to chase throughout the event. |  Shuffleboard A more relaxed competitive option for networking spaces, hospitality areas and stands where visitors have a little longer to play. |  Foosball Table Two sides, one table and instant rivalry. A useful choice when you want delegates interacting with each other as well as your team. |
 Penalty Shoot Out Football needs almost no explanation, making a shooting challenge an easy competition to incorporate into a suitable exhibition space. |  Pac-Man Interactive Game Combine a recognisable gaming theme with reaction-speed competition for something different from a conventional arcade cabinet. |  Interactive Dartboard An IPS-powered challenge for exhibitors who want a larger interactive game and a straightforward competitive format. |  Branded Buzzwire Turn a familiar steady-hand challenge into part of the campaign with a buzzwire designed for branded and promotional use. |
Your BCEC setup can be built around a single game, several contrasting challenges or a wider exhibition entertainment package. Browse our exhibition games and event attractions or contact Midlands Premier Events with your stand dimensions and event plans.