Exhibition Hire International Convention Centre Birmingham
At the International Convention Centre, the audience is already there. The question is whether they stop at your stand or continue walking.
Midlands Premier Events provides exhibition hire for events at Birmingham's ICC, supplying interactive attractions that can turn a few square metres of floor space into somewhere delegates actively want to visit. From quick-play challenges and arcade machines to branded giveaways, photo experiences and food stations, we can help create a stand with a little more pull.
Give Your Stand a Job to Do
An exhibition stand can look fantastic and still struggle to generate interaction. Entertainment changes the dynamic because visitors no longer need to invent a reason to approach you.
They can challenge a colleague, try to win a prize, have their photograph taken or grab something to eat. Your team then has the opportunity to start a conversation naturally while they're already engaged.
Our dedicated Exhibition Game & Snack Hire collection brings together equipment particularly suited to these busy commercial environments.
Short Games Work Brilliantly Between Conference Sessions
ICC exhibitions often run alongside conferences, seminars and presentations. That means visitor traffic can arrive in concentrated bursts as delegates leave one session and head towards another.
For those situations, games that can be understood and played quickly are particularly useful.
A Basketball Arcade Machine creates an immediate scoring challenge, while our Electronic Dart Board introduces another simple competitive format. Retro gaming can provide a more relaxed alternative with our Retro Arcade Machine Hire.
A two-minute game may be all that's needed to turn somebody passing through the exhibition into somebody spending ten minutes with your business.
Put the Giveaway Behind a Challenge
Promotional merchandise becomes considerably more interesting when there's something between the visitor and the prize.
Our Candy Claw Grabber is particularly well suited to exhibitions because the machine itself becomes part of the attraction. Depending on your event, prizes can form part of a giveaway campaign rather than simply being handed across the counter.
It introduces suspense, repeat attempts and plenty of spectators, all of which can generate extra dwell time around the stand.
Not Everything Has to Be Competitive
Some exhibition spaces call for something more relaxed.
A photo experience gives delegates something they can participate in together and provides a useful break from presentations, meetings and sales conversations. Explore our Photo Booth Hire range or choose a traditional Photo Booth for events where you want an attraction with broad appeal.
Photo-based entertainment can work particularly well at association conferences, awards events, company gatherings and exhibitions where attendees already know one another and want something social to do between sessions.
Then There's the Universal Language of Food
Eventually, even the most dedicated conference delegate wants a snack.
That gives exhibitors another way to create traffic without relying solely on games. A drinks or food station provides an obvious destination and encourages visitors to spend a little longer nearby.
Options can include our Milkshake Bar, Mocktail Bar Hire and choices from our wider Savoury Snacks collection.
For exhibitors, refreshments can be much more than hospitality. Used intelligently, they become part of how the stand attracts and retains visitors.
Working With the Space You Actually Have
A shell scheme, an island stand and a large custom build all present very different opportunities. Bigger isn't automatically better.
Our team can help you choose equipment appropriate to your available footprint rather than squeezing an oversized attraction into a space where it doesn't belong. Our Exhibition Stand Hire Equipment gives you another useful starting point when putting your setup together.
Practical considerations such as access, positioning and visitor flow matter just as much as choosing the attraction itself.
From an Empty Stand to a Busy One
Imagine the difference between two neighbouring booths.
One has a pull-up banner and a bowl of promotional pens. The other has people competing on an arcade machine, colleagues gathering around to watch, a queue forming for refreshments and a sales team talking to visitors who approached voluntarily.
That's what good exhibition entertainment can achieve. It doesn't replace your message. It gives more people an opportunity to hear it.
ICC Birmingham Exhibition Hire From Midlands Premier Events
Established in 2010, Midlands Premier Events has supplied equipment for corporate functions, trade shows, exhibitions, weddings and major events throughout Birmingham, the West Midlands and across the UK.
Being based in the Midlands also puts us in an excellent position for Birmingham's major exhibition and conference venues, including the International Convention Centre.
If you're exhibiting at the ICC and want to create more interaction around your stand, contact Midlands Premier Events. Tell us your stand size, audience and what you're hoping to achieve, and we can help you choose exhibition equipment that earns its place on the floor.
Pick Your ICC Birmingham Exhibition Challenge
Different games create different conversations. Some delegates will immediately have a go at an arcade machine, while others cannot resist testing their reactions, accuracy or coordination. For exhibitions at the International Convention Centre Birmingham, these selected activities give you several ways to add participation without relying on the same style of game throughout your stand.
 Retro Arcade Machine Classic gaming provides an easy icebreaker. Visitors can jump straight into a game, compare old favourites and see who can put the strongest score on the board. |  Batak Reaction Game Thirty seconds can be enough to start a rivalry. Challenge delegates to hit the illuminated targets and record the strongest reaction score of the session. |  Shuffleboard Not everything needs a countdown clock. Shuffleboard offers a more measured head-to-head game for networking areas and exhibition spaces where delegates have time to settle into a match. |  Candy Claw Grabber Load the machine with sweets, prizes or promotional items and let visitors put their claw-machine skills to the test. |
 Grab a Light Fast hands are the only strategy here. It is a straightforward reaction test that lends itself naturally to repeated attempts and score comparisons. |  Foosball Table Put two delegates on opposite sides of the table and conversation tends to follow naturally. It is particularly useful for informal networking and social areas. |  Electronic Darts Accuracy rather than reaction speed decides this one. Electronic scoring makes it easy to turn a few throws into an ongoing delegate challenge. |  Virtual Pinball Pinball is immediately recognisable but still rewards practice. Visitors can have one quick attempt or return between sessions to improve their score. |
Match the Game to What Your Stand Is Doing
Rather than choosing exhibition entertainment purely by appearance, think about the behaviour you want to create. Batak and Grab a Light suit rapid individual attempts; Foosball and Shuffleboard encourage people to play together; Electronic Darts introduces an accuracy contest; while Retro Arcade and Virtual Pinball bring familiar gaming onto the stand.
You can also make the activity part of a wider promotion. Run a highest-score competition, set different targets during the day, create a colleague-versus-colleague challenge or offer prizes for selected results. With several activities, each game can test something different rather than simply repeating the same format.
See more ideas in our exhibition game hire range, or contact Midlands Premier Events to discuss your stand, available floor space and plans for your exhibition at the International Convention Centre Birmingham.