Exhibition Hire at the National Conference Centre
The National Conference Centre gives exhibitors something valuable before the doors even open: a captive audience arriving for a defined event, conference or industry gathering. The next challenge is making sure some of that audience spends time with you.
Midlands Premier Events supplies exhibition hire for the National Conference Centre, with interactive games, arcade machines, photo experiences, promotional attractions and event catering that can help turn a static display into a busier, more sociable space.
Start With What You Want Visitors to Do
Before choosing an attraction, it helps to decide what success actually looks like.
Do you want more people approaching the stand? Longer conversations? A competition that gives attendees a reason to return? A giveaway mechanic? Or simply something enjoyable that makes your company easier to remember?
Different objectives suit different equipment, which is why our Exhibition Game & Snack Hire range includes everything from quick reaction challenges to food stations and arcade entertainment. :contentReference[oaicite:0]{index=0}
Scoreboards Can Change the Entire Mood of a Stand
One score is all it takes.
As soon as somebody records a time, a total or a personal best, the next visitor has something to beat. Colleagues challenge one another, spectators start watching and people who passed earlier may return later to see whether their result is still at the top.
Our Basketball Arcade Hire is ideal for this style of activity, while other reaction and skill-based games can be used to create equally simple exhibition competitions. :contentReference[oaicite:1]{index=1}
Retro Gaming Gives Visitors Permission to Stop
Trade events can involve hours of appointments, presentations and business conversations. A familiar arcade cabinet offers something completely different.
Our Retro Arcade Machine Hire, Guitar Hero Arcade Hire and Virtual Pinball Hire can create a casual gaming corner where delegates can switch out of conference mode for a few minutes. :contentReference[oaicite:2]{index=2}
That relaxed pause can be particularly useful for exhibitors because conversations often begin more naturally when somebody has approached the stand for their own enjoyment.
Make Your Brand Part of the Fun
An exhibition activation works particularly well when entertainment and promotion aren't treated as two separate things.
Giveaways can be incorporated into games, challenges can be linked to campaign messaging and food displays can become branded hospitality points. Even something as straightforward as a Candy Claw Grabber can turn promotional items into something attendees have to play for rather than simply pick up.
The difference is participation. Visitors haven't merely seen your branding. They've done something while standing beside it.
Some Stands Need Hospitality More Than High Scores
Not every audience responds to flashing lights and competition. For some conferences, creating a comfortable stopping point is the better approach.
A refreshment station can give delegates somewhere to pause between sessions while simultaneously drawing attention towards your space. Midlands Premier Events can supply options ranging from Popcorn Machine Hire and Candy Floss Hire to Mocktail Bar Hire and Waffle Stick Hire. :contentReference[oaicite:3]{index=3} :contentReference[oaicite:4]{index=4}
Capture Something From the Day
Conference visitors take away brochures, business cards and tote bags. A photograph gives them something rather more personal.
Adding a Selfie Pod or choosing from our wider Photo Booth Hire collection can create an informal social point for delegates, teams and guests. :contentReference[oaicite:5]{index=5}
This can be particularly effective when a daytime conference develops into an evening reception, dinner or awards programme.
Match the Attraction to the Footprint
Exhibition stands aren't infinitely expandable, and using the space well matters.
A compact booth may benefit from one high-impact attraction positioned near the front. A larger stand could have separate gaming, hospitality and meeting zones. Something positioned incorrectly can obstruct visitor flow, while the right product in the right place can encourage people to enter the stand rather than gather awkwardly in the aisle.
Our Exhibition Stand Hire Equipment is a useful starting point, and our team can work from your stand dimensions when discussing suitable options. :contentReference[oaicite:6]{index=6}
Close to the NEC, Ready for National Conference Centre Events
Midlands Premier Events has been established since 2010 and is based close to Birmingham's major exhibition district. We regularly provide entertainment and event equipment for corporate events, exhibitions, universities, weddings and major organisations throughout Birmingham, Solihull, Coventry and the wider Midlands. :contentReference[oaicite:7]{index=7}
Our previous client and event experience includes organisations and venues such as the NEC, BBC, Aston University, Oxford University, HSBC, Lloyds and major exhibition events, giving our team experience of the practical demands that come with professional event environments. :contentReference[oaicite:8]{index=8}
What Could Your Stand Be Doing Differently?
Perhaps it needs a competition at the front. Maybe visitors need somewhere to sit, play or take a photograph. Perhaps the answer is simply the smell of fresh waffles drifting into the aisle.
There's no single formula for a successful exhibition stand, which is precisely why we offer such a broad selection of equipment.
Tell Midlands Premier Events about your exhibition at the National Conference Centre, your available space and the kind of visitors you're hoping to attract. We can help you create a setup designed around how you actually want people to interact with your stand.