Make participation obvious
Choose an activity that visitors can understand quickly and feel comfortable approaching, even when the exhibition floor is busy.
Birmingham based - Exhibition entertainment throughout the UK
Exhibition Game Hire for Brand Activations That Involve People
Your exhibition stand is where conversations begin. Make taking part the introduction. Midlands Premier Events supplies interactive games, reaction challenges, arcade entertainment and promotional attractions for trade shows, conferences and branded experiences.
Whether you need one well-chosen activity or a complete interactive stand concept, we can help you consider the audience, event objectives and practical requirements before selecting the equipment.
- Established in 2010
- Based near NEC Birmingham
- UK exhibitions by arrangement
INTERACTIVE EXHIBITION CONCEPT
YOUR BRAND - THEIR CHALLENGE
LIVE CHALLENGE SCORE02480
Play. Compete. Connect.Give visitors a natural way to take part.
Built around your brandIllustrative exhibition concept.
Trade shows & conferencesInteractive hire for professional event settings
Event industry experience since 2010Equipment, planning and practical logistics
Midlands base, wider UK enquiriesLocation and availability assessed per booking
More than an attraction 01 / INVITE 02 / INVOLVE 03 / CONNECT
Give your exhibition stand a clear purpose for every interaction.
The aim is not simply to add a game to a stand. It is to create a useful moment between your visitors and your exhibition team. A challenge can introduce the brand, invite participation and create a natural point to continue the conversation.
Make the experience count
Use skill, reaction or score-based gameplay to give people something to try, compare and talk about without a lengthy demonstration.
Leave room for conversation
Plan how your team greets players, explains the campaign and follows up. The game supports those conversations; it does not replace them.
Choose the right interaction
Different audiences respond to different challenges.
The best exhibition game is not necessarily the largest or loudest. Think about how long a visitor has, whether people will play individually or in teams, and what the activity should prompt them to do next.
Reaction and speed
Short rounds can suit busy trade stands where guests are moving between sessions. Illuminated targets and timed challenges also provide an easy competitive element.
Precision and skill
Accuracy-based and steady-hand activities reward a different sort of player. They can encourage friendly attempts without requiring sporting confidence or a lengthy explanation.
Head-to-head competitions
One-to-one or team challenges can form the basis of an informal tournament, department contest or scheduled stand activity, subject to the equipment and venue.
Relaxed arcade entertainment
Open-play games can suit delegate lounges, networking areas and event hospitality, giving people an optional activity without making the whole programme competitive.
An activation should start with the brief
Start with the campaign. Then choose the game.
- Who are you hoping to meet?
- What should visitors understand about your brand?
- How much time can people spend taking part?
- What happens after they finish playing?
Exhibition branding & promotions
Keep your brand part of the experience.
Interactive hire can work as a standalone challenge or as part of a wider promotional activation. Depending on the equipment, branding requirements may include logos, custom presentation, campaign colours, prizes, leaderboards or signage. These options should be confirmed before booking rather than assumed for every item.
For some campaigns, refreshments and take-home treats can complement the games. Our branded Pick 'n' Mix hire is one example of how edible promotions can sit alongside interactive entertainment.
- Discuss branding possibilities for the chosen hire
- Match the activity to a campaign or audience
- Plan space for spectators, queues and stand conversations
- Confirm staffing requirements and how the game will operate
Where interactive hire fits 01 / TRADE SHOWS 02 / BRAND EXPERIENCES 03 / PROFESSIONAL EVENTS 04 / PEOPLE & CULTURE
Not every exhibition has the same objective.
We can discuss a setup tailored to the style of event, whether the priority is a lively trade stand, a more relaxed conference space or a branded promotional experience.
Commercial exhibitions
Use a simple, accessible challenge as part of the stand experience while your team handles enquiries and product conversations.
Product launches
Introduce guests to a campaign through a game or shared challenge with consistent promotional messaging.
Conferences
Provide a break from scheduled sessions with compact attractions suitable for delegate areas and networking spaces.
Recruitment and staff events
Use informal competition as a conversation starter at careers fairs, team events and internal company showcases.
Practical exhibition planning 01 02 03 04
The stand layout matters as much as the attraction.
Exhibition hire is easier to plan when the essential details are known early. Share the event information and we can discuss which equipment may fit the available space and arrangements.
Stand dimensions & floor plan
Provide the usable footprint and layout, allowing for players, spectators and visitor circulation as well as the game itself.
Power and operating requirements
Confirm available sockets, electrical arrangements and any venue restrictions for the intended equipment.
Venue access & delivery
Share the loading arrangements, delivery window, hall location, build schedule and collection requirements.
Branding, staffing & timings
Let us know about customisation requests, event opening hours and whether you need assistance with operating the activity.
Planning a stand in Birmingham or nearby? Our exhibition stand equipment information may also be useful when preparing your brief.
From enquiry to event day STEP 01 STEP 02 STEP 03
A straightforward way to organise exhibition entertainment.
Tell us your objectives
Explain the event, audience, date, venue, available stand space and approximate budget. Mention any branding or promotional plans.
Discuss suitable options
We can help narrow the hire to activity formats that make sense for your event, subject to availability, technical needs and quotation.
Agree the event logistics
Once equipment is selected, confirm the delivery, setup, operating arrangements and collection details for the specific booking.
Birmingham roots, UK event ambitions
Event equipment and practical experience since 2010.
Midlands Premier Events is based near the NEC in Birmingham and supplies entertainment for business events, trade shows and other organised occasions. From local Midlands enquiries to projects elsewhere in the UK, every exhibition has different access, installation and equipment requirements.
Exhibition game hire FAQs
The questions worth asking before show day.
A few practical decisions made early can save time during the exhibition build.
Can exhibition games be branded for our company?
Some equipment and promotional formats may offer branding options. Tell us what you want to feature, including logos, campaign artwork or branded giveaways, and we can discuss what is possible for the relevant hire.
What if our exhibition stand has limited space?
Share the usable dimensions and a plan if you have one. We can discuss shorter-play or compact options and the clearance needed for users, spectators and the rest of your stand. The equipment footprint alone is not the only space consideration.
Do you provide exhibition games outside Birmingham?
Yes, Midlands Premier Events considers exhibition hire enquiries elsewhere in the UK. Availability and delivery arrangements depend on the date, location, equipment and booking requirements, so include your venue in the enquiry.
Can we run a leaderboard or prize competition?
Score-based and timed games can be suitable for competitions. The scoring method, staffing, any prizes and how the promotion will operate should be agreed in advance. Your exhibition team should also plan any competition terms and data collection.
Will somebody operate the game throughout the event?
Operating and staffing requirements vary by attraction and hire package. Tell us whether you need an attendant or whether your own team will supervise play, so the arrangements can be confirmed when quoting.
Can you work around exhibition build-up and breakdown times?
We can review the organiser's access windows, loading instructions and installation requirements as part of the booking discussion. Send over the event schedule and venue information as early as possible.
How far ahead should we enquire?
As soon as your exhibition dates and stand plan are taking shape. Earlier discussions provide more time to check equipment availability, any custom branding, delivery arrangements and operating requirements.
Plan your next exhibition activation
Tell us what your stand needs to achieve.
Whether you are exhibiting at the NEC Birmingham, organising a conference activation or planning a nationwide promotional event, share the essentials. We can discuss appropriate equipment, branding possibilities and the practical requirements of your booking.
The button opens the existing Midlands Premier Events contact page. Your website provider can replace it with a dedicated corporate enquiry form when available.